Search Engine Optimisation | Webclixs

Search Engine Optimisation

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Search engine optimization is a process in which we optimize the website as per search engine latest algorithm to rank for search queries which are being used by the users on search engine.

Our SEO Approach Consists Of - 5 Steps Plan

1. Preliminary SEO Audit

Preliminary high-level SEO assessment
Competitive benchmarking of organic search traffic
Ranking Analysis
On-page audit
Off-page credibility assessment
5-Dimensional Score Card
Benchmark on SEO Maturity Model

2. Define Business Goals & KPIs

Effective website indexing and crawling
Improve ranking for targeted keywords
Enhance CTR (Click through rate)
Increase traffic for specific products and geography
Increase leads/conversion for specific products

3. SEO Strategy & Execution Plan

Comprehensive analysis of website architecture, on-page parameters and content
Strategy aligned to business goals
Define optimization process and best practices
3-6-9 months plan
Quick fixes
Short term actions
Long term actions

4. Setup and Optimization

Implementation of SEO recommendations
Online competitor analysis from SEO perspective
Keyword research & page mapping
Optimize page snippet
Optimize internal & external links structure

5. Continuous Improvements

Track SEO parameters effectiveness
Measure impact of SEO improvements
SEO Strategy change based on impact analysis
Iterative model for improvements
Dashboards and reporting

SEO Solution

Website Assessment (2 weeks)	Setup & Optimisation (1-6 months)	Continuous Improvements (7-12 months)
Comprehensive analysis of website architecture, on-page parameters and content.	Configure & update Google & Bing webmaster tools	Web Standards compliance
Define business goals & KPIs	Find and fix crawling and indexing errors	Quality link building
Executive summary with recommendations and quick deployment strategy	URL redirects and vanity URLs	Integrated SEO-PPC process
	Create and maintain XML Sitemaps	Multi regional and multi lingual optimisation
	Keyword research and analysis	SEO Optimisation during content creation
	Optimize on page elements	Track SEO parameters effectiveness
	Optimize linking structure	SEO Strategy and change based on impact analysis
Expected Benefits
Gaps & opportunities identified	Improved findability and indexing	Improved keyword ranking
Strategy aligned to business goals	Natural search traffic improvement	Search CTR improvement
Detailed roadmap (3-6-9 months plan)	Improved user experience	Improved conversion & organic traffic
		Reduced PPC spend

Strategy Roll-out Plan

On-Site Assessment (2 Weeks)	Immediate Fixes (1-3 Months)	Long term Fixes (4-6 Months)	Continuous Optimization (7-12 Months)
Comprehensive analysis of website architecture	Configuration Google Search Console and Bing Webmaster tool	Competitive keywords research	Re-Visit SEO Strategy based on the impact analysis
Competitive assessment and benchmarking	Identify and recommend technical SEO fixes	Identify quick-win and high conversion keywords based on analytics data	Leverage Page Speed, LSI keywords, HTTPs and Google algorithm updates
Identify areas for improvement	Identify and fix indexing and crawling errors (404, 500 etc,)	Localised keyword theme for specific market and user segmentation	Identify and provide recommendation to fix superfluous code
Define short term and long term business goals & KPIs	Implement SEO best practices	On Page recommendation	Quality link building optimization Local Listing Bloggers outreach Backlink Profile Analysis Link Reclamation Q&A Posting Video Optimization Rich Media & Infographics
Outline geographical markets and products to prioritize	Competitive keyword research & content analysis and benchmark	Page and content architectural analysis and recommendation
Enhance current SEO optimization process	Optimize CMS page template	Provide recommendation to optimize site loading speed
Create high level process flow and define role of various stakeholders	Optimise XML Sitemap for better indexing	Leverage Google Knowledge graph and feature snippets
Share sample recommendation of different deliverables and take sign off	Resolve GEO and language targeting issue using HREFLANG	Using Latent Semantic Index (LSI) keywords while creating content
Create 3-6-9 month plan	Resolve duplicate content issue	Broken link and lost URL recycling
	SEO optimized workflow for new product launch and end-of-life product	Provide recommendation for semantic markup and structured data/rich snippet	Leverage vertical searches by optimising content for them
	Publish SEO scorecard and benchmark status maturity model	Identify and remove of spammy/low-quality links	Brand Authority & Link Optimization
		Track SEO parameters effectives and publish KPI Dashboard	Track SEO parameters effecitves and publish KPI Dashboard

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